WAEC - Marketing (2023)

• 1

  A source of primary data for marketing research is

  回答

  (B)

  customer's feedback
• 2

  The systematic process of obtaining and analyzing data to provide information for marketing decision making is

  回答

  (D)

  marketing research
• 3

  

  Use the information above to answer this question

  The inscription V-Cough on the product is an example of a

  回答

  (B)

  brand name
• 4

  

  Use the information above to answer this question

  The part represented by the letter Z is the

  回答

  (C)

  package
• 5

  Which of the following pricing strategies is used by wholesalers of industrial goods?

  回答

  (B)

  Cost-plus pricing
• 6

  Which of the following factors would influence a company's decision to change its production process?

  回答

  (D)

  Technological factor
• 7

  The need for an item backed by the ability to pay by a consumer is

  回答

  (C)

  demand
• 8

  A specialised facility used for the storage of fruits and vegetables is

  回答

  (D)

  barn
• 9

  Use the following information to answer this question
  
  ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.
  
  Which of the folloewing advertising media would be suitable for the company?

  回答

  (A)

  Radio
• 10

  Use the following information to answer this question
  
  ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.
  
  A benefit the company would derive from advertising the product is

  回答

  (B)

  increase in market share
• 11

  The proces of bringing products to the attention of prospective customers is

  回答

  (A)

  promotion
• 12

  The last stage in the buying decision process is the

  回答

  (C)

  post-purchase behaviour
• 13

  Which of the following factors is not a price determinant?

  回答

  (A)

  Consumer's culture
• 14

  An activity performed in a warehouse is

  回答

  (B)

  sorting and labelling
• 15

  Which of the following items is an example of primary product?

  回答

  (A)

  Cotten
• 16

  Iron ore is classified as

  回答

  (B)

  primary product
• 17

  The factors that influence the performance of marketing activities of a firm is marketing

  回答

  (A)

  orientation
• 18

  Use of the following information to answer this question
  
  BIK Ltd has developed a new health application for the public.
  
  Which of the following means would be used by the company to make the service available to the target market?

  回答

  (C)

  Internet
• 19

  Use of the following information to answer this question
  
  BIK Ltd has developed a new health application for the public.
  Which of the following illustrations would be used to distribute the application?

  回答

  (C)

  Producer -------------> Consumer
• 20

  Which of the following institutions is not a marketing intermediary?

  回答

  (A)

  Financial firms
• 21

  An orientation that holds that a company's decision should include consumer satisfaction and community development is

  回答

  (B)

  societal marketing concept
• 22

  A delivery note that accompanies goods to the buyer shows

  回答

  (D)

  quantity of goods bought
• 23

  The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is

  回答

  (D)

  selling concept
• 24

  A form of sales promotion that rewards customers for consistently purchasing a company;s product is

  回答

  (C)

  loyalty scheme
• 25

  Use the following information to answer this question
  
  OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.
  
  OJ Ltd is an example of

  回答

  (A)

  a reseller market
• 26

  Use the following information to answer this question
  
  OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.
  
  Ernest Super Market is classified as

  回答

  (B)

  a retailer
• 27

  Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?

  回答

  (C)

  Competitive pricing
• 28

  Air transport is preferred to other modes because it is

  回答

  (A)

  faster in transporting goods for long distance
• 29

  Use the following information to answer the question
  
  The yam sellers in Alesinloye trading area in Kano formed an organization.
  
  What type of organization formed by the yam sellers is a

  回答

  (C)

  trade association
• 30

  
  Use the following information to answer the question
  
  The yam sellers in Alesinloye trading area in Kano formed an organization.
  
  Which of the following functions would be performed by the organization?

  回答

  (C)

  Disseminating information to members
• 31

  
  Use the following information to answer the question
  
  The yam sellers in Alesinloye trading area in Kano formed an organization.
  
  Which of the following reasons would have informed the formation of the association? To

  回答

  (D)

  protect the interest of members
• 32

  A person who carries out point-of-sales promotion is

  回答

  (A)

  a merchandiser
• 33

  An organizational factor that influences a manager's decision to but raw materials from a particular source is company's

  回答

  (D)

  image
• 34

  Which of the following factors would not be considered by a cement manufacturing firm in the choice of transportation mode for its goods?

  回答

  (C)

  Quantity of the product
• 35

  A product that is brought frequently on impulse at lower price is

  回答

  (A)

  convenience goods