WAEC - Marketing (2022)

• 1

  Which of the following items is an example of industrial goods?

  回答

  (A)

  Cassava tuber
• 2

  The first institution to introduce a degree programme in marketing in Nigeria is University of

  回答

  (B)

  Nigeria, Nsukka
• 3

  Which of the following marketing terms is applied to a buyer that obtains a desired product by offering something in return?

  回答

  (D)

  Exchange
• 4

  A company's orientation that concentrates on mass distribution and low cost of it's products is a 

  回答

  (B)

  production concept
• 5

  Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?

  回答

  (C)

  selling concept
• 6

  A set of controllable variables that a firm uses to pursue it's objectives is 

  回答

  (D)

  marketing mix
• 7

  A feature of product as a maketing mix element is 

  回答

  (B)

  warranty
• 8

  Which marketing mix element is applicable when a firm provides parking space for it's customers? 

  回答

  (D)

  promotion
• 9

  In marketing, the term product refers to

  回答

  (C)

  goods and ideas
• 10

  Milk, sugar and bread bought by Amaka for her children's breakfast is an example of

  回答

  (B)

  convenience goods
• 11

  Companies that purchase goods for further processing is an example of 

  回答

  (B)

  an industrial market
• 12

  Which of the following statements explains an organizational market

  回答

  (D)

  Purchasing is done by trained personnel
• 13

  At what stage in the buying process does a consumer consider product attributes of valuable brands?

  回答

  (B)

  Alternative evaluation
• 14

  The last stage in the consumer buying decision process is

  回答

  (D)

  post-purchase decision
• 15

  The process of collecting and analyzing relevant information to solve a marketing problem is marketing

  回答

  (C)

  audit
• 16

  An information required for marketing planning is 

  回答

  (C)

  previous year's sales volume
• 17

  The purpose of feedback from customers who use a company's product is to

  回答

  (B)

  improve the quality of products
• 18

  A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively.

  What is the company's mark-up on cost?

  回答

  (C)

  40%
• 19

  A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively.

  What is the retailer's profit per bag of rice if he incurs an additional cost of N500 on each bag of rice?

  回答

  (B)

  N3,500
• 20

  Which of the following activities is not a function of advertising? It

  回答

  (D)

  encourages middlemen to stock a product desired
• 21

  An example of a non-personal means of reaching the target audience by an identified sponsor is

  回答

  (D)

  billboard
• 22

  A reason for granting quantity discount is to 

  回答

  (B)

  encourage bulk purchases
• 23

  Coupon is used as a sale promotional tool targeted at

  回答

  (B)

  consumers
• 24

  The creation of awareness for product at the point of sale is

  回答

  (B)

  sampling
• 25

  An example of merchandising activity is 

  回答

  (B)

  displaying product at the retail store
• 26

  The channel member who does not take title to goods is the

  回答

  (C)

  agent
• 27

  Which of the following distribution channels would be used to sell tractors and cranes?

  回答

  (A)

  Producer>Agent>Consumer
• 28

  The document that shows the details of goods being transported is the

  回答

  (C)

  waybill
• 29

  One of the reasons transportation is important is that it

  回答

  (C)

  facilitates the distribution of goods
• 30

  An example of a government warehouse is

  回答

  (B)

  bonded warehouse
• 31

  Which of the following goods are kept in bonded warehouse?

  回答

  (B)

  Dutiable goods
• 32

  A body that comprises sellers of onions in an area is an example of a

  回答

  (B)

  market union
• 33

  An example of market facilitator is

  回答

  (A)

  transportation companies
• 34

  A method of engaging in international marketing with the lowest business risk is

  回答

  (A)

  agency
• 35

  A  form of engaging in international marketing that involves the pooling of resources between local and foreign firms is 

  回答

  (A)

  joint venture