WAEC - Marketing (2018)

• 1

  A merchandiser is the individual who is responsible for the________

  回答

  (C)

  availability of products at the right position in the retail store.
• 2

  The task of promoting and delivering goods and services to meet consumers' satisfaction is________

  回答

  (B)

  marketing.
• 3

  The emphasis of marketing concept is to put__________

  回答

  (A)

  consumers first.
• 4

  Which of the following activities is performed in the warehouse?

  回答

  (B)

  Grading and sorting of goods
• 5

  The component of product as a marketing mix element is_______

  回答

  (D)

  Publicity
• 6

  An idea or event offered for sale is___________

  回答

  (D)

  Product
• 7

  Toothpaste is an example of________

  回答

  (A)

  Convenience goods.
• 8

  Which of these factors would facilitate the successful operation of a company in international market?

  回答

  (C)

  Provision of government subsidies to foreign investors
• 9

  Which of the following activities ís not a function oF advertising? To__________

  回答

  (A)

  Remind potential customers.
• 10

  The distribution channel suitable for the sale tractor is________

  回答

  (D)

  Manufacturer Æ agent Æ user
• 11

  A factor to be considered irrespective of the choice of a mode of transporting goods is the________

  回答

  (B)

  Nature of the goods
• 12

  A price reduction to reward dealers for participating in advertising and sales support programmes is a_________-

  回答

  (C)

  Promotional allowance.
• 13

  A warehouse owned and controlled by an independent business company for general use by organizations is____________

  回答

  (B)

  Private warehouse.
• 14

  Palm oil sellers association is an example of___________

  回答

  (A)

  Market union.
• 15

  Goods used to produce and create wealth are___________

  回答

  (C)

  Industrial goods.
• 16

  Which of these transportation modes is appropriate for transporting gas from Nigeria to Ghana?

  回答

  (A)

  Pipeline
• 17

  An institution that enhances the distribution and sales of goods is a__________

  回答

  (D)

  Market facilitator
• 18

  The basic human requirements are referred to as_______

  回答

  (A)

  Needs
• 19

  In marketing, market is described as____________

  回答

  (A)

  An area where buyers and sellers interact.
• 20

  A feature of organizational market is that___________-

  回答

  (D)

  Elastic demand can occur.
• 21

  An activity or process undertaken by a company to acquire raw materials is______________-

  回答

  (C)

  Organizational buying behaviour.
• 22

  In consumer behaviour, an individual's relatives Vould be considered as__________-

  回答

  (A)

  A personal influence.
• 23

  Which element of the marketing mix is applicable when a company offers a 50 credit terms to its customers? 

  回答

  (C)

  Place
• 24

  The activities that stimulate the purchase of a retail outlet is_____

  回答

  (A)

  Selling
• 25

  An advantage of electronic marketing is that__________

  回答

  (B)

  Time restriction is non-existent
• 26

  One of the stages in the marketing research process is________

  回答

  (A)

  Problem definition.
• 27

  The source of fund for Mr. John who got his capital from the money he kept in bank is_____________

  回答

  (A)

  Personal savings
• 28

  Which of the following factors is not a price determinant?

  回答

  (C)

  Product brand
• 29

  An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is__________

  回答

  (A)

  Licensing.
• 30

  A marketing philosophy which propagates the delivery of satisfaction to customers is_________

  回答

  (A)

  Product concept.
• 31

  A company's programme of "buy one product and get one Fee" is an example of_____

  回答

  (C)

  Sales promotion.
• 32

  A medium of advertising that has the advantage of mass audience is

  回答

  (A)

  Newspaper.
• 33

  If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano, the pricing strategy adopted by the company is________

  回答

  (D)

  Geographic pricing
• 34

  Which of these terms influences the buyer in a target market?

  回答

  (A)

  Marketing concept
• 35

  Which of the following is not a factor influencing the choice of distribution channel?

  回答

  (B)

  Brand of the product