WAEC - Marketing (2017)

• 1

  A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is

  回答

  (C)

  licensing
• 2

  The selling concept is practiced aggressively with

  回答

  (D)

  unsought goods
• 3

  Which of the following is not a step of marketing research process?

  回答

  (A)

  Definition of the problem and objective
• 4

  Products that are purchased for use in the production, of goods for resale are

  回答

  (B)

  industrial goods
• 5

  How many groups of buyer make an industrial market?

  回答

  (B)

  Four
• 6

  The reason label of product must contain ingredients and uses of the product is to

  回答

  (D)

  inform consumers
• 7

  The first step in the marketing research process is

  回答

  (C)

  problem definition
• 8

  A paid form of non-personal presentation and promotion of products is

  回答

  (B)

  advertising
• 9

  The promotional method that involves delivering free products to pre-selected households is

  回答

  (B)

  home sampling
• 10

  Promoting and offering of company's products and services for sale over the internet is electronic

  回答

  (C)

  marketing
• 11

  An association of traders of food items is an example of

  回答

  (B)

  trade union
• 12

  Speed is an important consideration in choosing a means of transportation where the goods are

  回答

  (D)

  perishable
• 13

  One of the influencing factors in an organization buying behaviour is

  回答

  (C)

  company's policy
• 14

  An orientation that assumes that consumers will prefer products that are widely available and inexpensive is

  回答

  (C)

  production concept
• 15

  A private limited liability company can source funds through

  回答

  (C)

  loan from banks
• 16

  Which of the following is not an economic influencing factor in international marketing?

  回答

  (D)

  political stability
• 17

  Which of the following is not an activity carried out o in a warehouse?

  回答

  (C)

  Display of products
• 18

  Which of the following factors would influence the type of channel of distribution to be used by a company?

  回答

  (A)

  Nature of products
• 19

  The physical presentation of a product to attract buyers is

  回答

  (A)

  packaging
• 20

  Which of the following advertising media is interactive?

  回答

  (B)

  internet
• 21

  The systematic design, collection and analysis of data about problems relating to the marketing of goods and services is marketing

  回答

  (C)

  research
• 22

  All activities involved in planning, designing and producing the container of a product is

  回答

  (B)

  packaging
• 23

  The element of marketing mix that involves creating awareness for goods is

  回答

  (D)

  promotion
• 24

  The market where goods are purchased for the purpose of selling it to consumers is

  回答

  (B)

  industrial market
• 25

  A pricing method which involves negotiation between the seller and potential buyer in determining the price for a product is

  回答

  (C)

  haggling pricing
• 26

  The combination of product, price, promotion place utilized by a marketer to address a target market is

  回答

  (B)

  marketing mix
• 27

  The desire for specific products which are backed by the ability to pay is 

  回答

  (D)

  demand
• 28

  Which of the following sales promotional tools is aimed at the middleman?

  回答

  (B)

  sampling
• 29

  Place' as an element of the marketing mix can also be referred to as

  回答

  (A)

  distribution
• 30

  Which of the following iS is required for electronic marketing operations?

  回答

  (A)

  internet connection
• 31

  Which of the following terms is not an alternative name of middlemen?

  回答

  (D)

  merchandisers
• 32

  A toothbrush attached to a toothpaste is an example of

  回答

  (C)

  loyalty scheme
• 33

  The pricing method that consists of production cost and mark-up is

  回答

  (C)

  target pricing
• 34

  The study of how individuals and organizations select and buy products to satisfy their needs is

  回答

  (B)

  consumer behaviour
• 35

  The source of finance available to a young school leaver who wants to start a small retail outlet is

  回答

  (D)

  personal savings