WAEC - Marketing (2016)

• 1

  The term exchange in marketing means__________

  回答

  (B)

  buying and selling of goods.
• 2

  The system of retailing operation used by Supermarkets is_________

  回答

  (A)

  self service.
• 3

  A pricing system that relies on customers location to charge different prices is___________

  回答

  (C)

  geographical pricing.
• 4

  The term Marketing mix describes:

  回答

  (D)

  a blend of elements to satisfy specific target markets.
• 5

  The source of funds that a firm can use to address cash difficulties within one year is___________

  回答

  (A)

  overdraft.
• 6

  A function or market union in the local market is to_________

  回答

  (B)

  establish common market price.
• 7

  Which of the following is not a factor that determines the price of a product?

  回答

  (B)

  Customers ability to pay
• 8

  Which of the following stages is not in the buyer's decision making process?

  回答

  (B)

  Brand identification
• 9

  An example of specialty goods is_________

  回答

  (B)

  noodles.
• 10

  .A company that offers storage facility to a seller is__________

  回答

  (A)

  Marketing intermediary.
• 11

  A marketing philosophy characterized by stronger focus on consumer, organization and ethical Concerns is_________

  回答

  (D)

  Societal marketing concept
• 12

  A document used when goods are sent through a common carrier is___________

  回答

  (D)

  Delivery note.
• 13

  A loss leader is a pricing system where goods are___________

  回答

  (B)

  Overpriced
• 14

  The banning of cigarette advertisement in a country is___________

  回答

  (A)

  An economic influence on marketing.
• 15

  One way to express marketing concept is___________

  回答

  (B)

  Customer is the boss.
• 16

  Which of the following is not a function of a warehouse?

  回答

  (A)

  Allowing pilfering of goods.
• 17

  A market outlet where one single product line is sold is____________

  回答

  (A)

  mobile shops.
• 18

  A name. term, symbol or their combination that identifies the producer of a product is__________

  回答

  (C)

  Brand
• 19

  Perishable products are better transported by_________

  回答

  (C)

  Air.
• 20

  The offering of trial products either for free or at a nominal price to consumers is__________

  回答

  (C)

  Bonus packs.
• 21

  In marketing research, data that is collected from the target market is_________

  回答

  (B)

  Primary data.
• 22

  Which of the following is not a tool of sales promotion?

  回答

  (B)

  Premium
• 23

  The reward for an entrepreneur is_____

  回答

  (B)

  Profit
• 24

  The information obtained from a marketing plan is______

  回答

  (A)

  Data
• 25

  The closest channel member to the consumer is_________

  回答

  (A)

  Retailer.
• 26

  A practice of overstating the feature of a product to lure buyers to a store is_________

  回答

  (A)

  Deceptive advertising.
• 27

  A commercial building for the storage of goods is a____________

  回答

  (C)

  Warehouse.
• 28

  In marketing. demand means what the family___________

  回答

  (A)

  Needs.
• 29

  A store that sells a single product supplied and produced by one manufacturer is___________

  回答

  (B)

  Tied shop.
• 30

  A merchandiser is a person who is responsible for the___________

  回答

  (C)

  Attractive display of products.
• 31

  The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is___________

  回答

  (C)

  Need recognition stage.
• 32

  The stage in a product life circle where advertising is needed in most is_______________

  回答

  (D)

  Introduction stage
• 33

  The exchange of goods and services in international marketing is_____________

  回答

  (B)

  Foreign trade.
• 34

  An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is_________

  回答

  (D)

  Strategic alliance
• 35

  A feature of cash and carry wholesaler is that it___________

  回答

  (B)

  Charges lower prices than other wholesalers.