JAMB - Commerce (2013 - No. 31)
Which of the following is used as a pricing policy?
Packaging
Market selection
Labelling
Market skimming
Giải thích
Price Skimming. Price skimming is when you have a very high price that makes your product only accessible upmarket.
Price skimming is typically associated with luxury items and only works if you have a product or service that is highly valuable or perceived as highly valuable.
Price skimming is typically associated with luxury items and only works if you have a product or service that is highly valuable or perceived as highly valuable.