WAEC - Marketing (2023)
1
A source of primary data for marketing research is
2
The systematic process of obtaining and analyzing data to provide information for marketing decision making is
3
Use the information above to answer this question
The inscription V-Cough on the product is an example of a
4
Use the information above to answer this question
The part represented by the letter Z is the
5
Which of the following pricing strategies is used by wholesalers of industrial goods?
6
Which of the following factors would influence a company's decision to change its production process?
7
The need for an item backed by the ability to pay by a consumer is
8
A specialised facility used for the storage of fruits and vegetables is
9
Use the following information to answer this question
ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.
Which of the folloewing advertising media would be suitable for the company?
10
Use the following information to answer this question
ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.
A benefit the company would derive from advertising the product is
11
The proces of bringing products to the attention of prospective customers is
12
The last stage in the buying decision process is the
13
Which of the following factors is not a price determinant?
14
An activity performed in a warehouse is
15
Which of the following items is an example of primary product?
16
Iron ore is classified as
17
The factors that influence the performance of marketing activities of a firm is marketing
18
Use of the following information to answer this question
BIK Ltd has developed a new health application for the public.
Which of the following means would be used by the company to make the service available to the target market?
19
Use of the following information to answer this question
BIK Ltd has developed a new health application for the public.
Which of the following illustrations would be used to distribute the application?
Відповідь(C)
Producer -------------> Consumer
20
Which of the following institutions is not a marketing intermediary?
21
An orientation that holds that a company's decision should include consumer satisfaction and community development is
Відповідь(B)
societal marketing concept
22
A delivery note that accompanies goods to the buyer shows
23
The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is
24
A form of sales promotion that rewards customers for consistently purchasing a company;s product is
25
Use the following information to answer this question
OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.
OJ Ltd is an example of
26
Use the following information to answer this question
OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.
Ernest Super Market is classified as
27
Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?
28
Air transport is preferred to other modes because it is
Відповідь(A)
faster in transporting goods for long distance
29
Use the following information to answer the question
The yam sellers in Alesinloye trading area in Kano formed an organization.
What type of organization formed by the yam sellers is a
30
Use the following information to answer the question
The yam sellers in Alesinloye trading area in Kano formed an organization.
Which of the following functions would be performed by the organization?
Відповідь(C)
Disseminating information to members
31
Use the following information to answer the question
The yam sellers in Alesinloye trading area in Kano formed an organization.
Which of the following reasons would have informed the formation of the association? To
Відповідь(D)
protect the interest of members
32
A person who carries out point-of-sales promotion is
33
An organizational factor that influences a manager's decision to but raw materials from a particular source is company's
34
Which of the following factors would not be considered by a cement manufacturing firm in the choice of transportation mode for its goods?
35
A product that is brought frequently on impulse at lower price is
