WAEC - Marketing (2021)
1
A short term tool used in boosting turnover is________
2
The part of an advertising leaflet that introduces the message of the advertisement is _________
3
The amount of money charged for a _______
4
An advertising media with the highest coverage area is ____________
5
A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is_______
6
The elements that make up marketing planning are_________
i. Situation analysis
ii. Market share
iii. Marketing objective
iv. Marketing strategy
v. Action programme
7
The process of collecting and analyzing information about the external marketing environment is________
8
Which of the following behaviors would satisfied customer exhibit?
Відповідь(C)
Talk favorably about the purchased products
9
Which of the following is not an example of institutional consumers?
10
Which of the following sales promotional tool is used to encourage wholesalers and retailers?
11
Which of the following consumer buying behaviors requires the least efforts?
12
An example of nondurable goods is ________
13
E-marketing is also called ________
14
A product that has undergone processing is_______
15
Which of the following items is a primary product?
16
The formation of a strategy to attain established marketing objectives is __________
17
A reduction in general personal income which leads to a change in a company's pricing strategy is an element of the_______
18
Marketing activities carried out in more than one country is_____________
19
Individual or films that enhance business activities but do not participate directly in the business are_______
20
The body formed by sellers of a common product in a local market is an example of ________
21
The cheapest mode of transportating imported cars from America to Nigeria is by _______
22
The middlemen that buys in bulk and sells in bit is ________
23
Which of the following channels of distribution would a producer who wants to control its unit price use?
24
An example of transportation document that is used or local trade is_______
25
All individuals and units that buy goods for personal use constitute the_______
26
Which of the following activities is not a function of a merchandiser?
Відповідь(B)
ldentifying potential new accounts
27
The differentiation of a firm's product from other competing goods is__________
28
A disadvantages of warehousing is that it_____
Відповідь(A)
Encourage hoarding of goods to create scarcity
29
An element of the external marketing environment is_____________
30
An element of the marketing mix is________
31
Which of the following option is not a function of a warehouse?
Відповідь(A)
To increase the price of goods
32
The willingness and ability to identify business opportunity, establish and operate it successfully is________
33
An internal source of fund for an entrepreneur is__________
34
An example of long-term source of fund for an entrepreneur is____________
35
The idea that consumers will prefer goods and services that are available and affordable is_____________
