WAEC - Marketing (2023 - No. 21)
An orientation that holds that a company's decision should include consumer satisfaction and community development is
selling product
societal marketing concept
production concept
product concept
Paliwanag
Societal responsiblity of marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumer's wants, the company;s requirements, but also societal's long term interests.