WAEC - Commerce (2021 - No. 35)
The main idea of the marketing concept is that all the firm's plans and operations should be
product oriented
price oriented
consumer oriented
company oriented.
Paliwanag
Consumer-oriented marketing is a marketing strategy where the company gives priority to the consumer needs, their behavior, and focuses on the needs over the needs of the business.
Satisfying consumer needs is the primary aim of marketing concepts