WAEC - Commerce (2005 - No. 20)
Which of the following will not be considered in choosing a channel of distribution?
Nature of product
Preferences of consumers
Volume of sales
Quality of product
Paliwanag
The quality of the product being sold is not a factor to consider when choosing to either sell directly to consumers or to go through middlemen.
Some of the factors to consider include
- The Nature of the Product
- The Nature of the market
- The Nature of Middlemen
- The nature and size of the manufacturing unit
- Government Regulations and Policies
- Competition