JAMB - Commerce (2023 - No. 1)
The macro-environmental forces and trends which are a constraint on business operations are referred to as
internal factors
technological factors
economic factors
external factors
Paliwanag
External factors of business environment refer to those factors outside the purview of the organization's control that can affect the business, its operations, profits, etc. These factors further impact the internal forces in an organization to a great extent. The effects can be positive or negative.