WAEC - Marketing (2020)
1
คำตอบ(B)
Buying, selling and distribution of goods and services
2
The process that leads to the exchange of value between two or more parties is _________
3
A short-term incentive used to encourage the purchase of a product is_______
4
The tools used by marketers to pursue their objectives in the market is marketing_______
5
Activities or benefits offered for sale are_______
6
A warehouse owned and operated by a company for its own is a_______
7
The concept that influenced the manufacturing of a low-smoke emission vehicle is_______
คำตอบ(D)
Societal marketing concept
8
The aggregate of all conditions and events that affects marketing practice is marketing______
9
A celebrity who influences the buying decision of customers is categorized under______
10
A person who owns and bears the risks of a business is an______
11
A shift in the consumption pattern of consumers due to change in interest rate is categorized under_____
คำตอบ(C)
Economic environmental factors
12
Kano spare parts dealers association is an example of_____
13
An example of unsought goods is______
14
Trade-in allowance is an example of_______
15
The banning of tobacco advertisement in Nigeria is an influence from the_____
16
The furniture purchased by a company for office use is an example of_____
17
The systematic design,collection,analysis and reporting of data for decision making is marketing_____
18
Which of the following distribution channels is suitable for the sale of cosmetics?
คำตอบ(C)
Producer + Wholesaler + Retailer + Consumer
19
The form of non-personal communication whereby information about a company's product is transmitted and paid for through mass media is_____
20
An activity in marketing research process is_____
21
The pricing strategy which involves the addition of a margin to the total amount spend on production by a company is_____
22
The original data collected for a study on consumer tastes and fashion by a company is_____
23
Which of these factors is not a price determinant?
24
Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
25
A document used in domestic transportation is____
26
A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is______
27
An advantage of road transportation over air transportation is that____
คำตอบ(A)
Fares are not fixed but negotiable
28
Which of these means of advertising is an electronic medium?
29
A facility that would be used by a producer that wants to reduce fluctuations in product supply is_____
30
The application of marketing activities beyond a country's national boundaries is_____
31
The platform where buyers and sellers are brought together to assist in the transfer of goods and services is_____
32
An arrangement whereby a company's name and trademark are used by a foreign company is____
33
Branding in marketing means?
คำตอบ(B)
Giving unique name to a product
34
Which of the following factors is not considered while locating a market outlet?
35
The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is_____
