WAEC - Economics (2011 - No. 14)
A rational consumer is one who
spends his income to maximize satisfaction
is not influenced by advertisemment
behaves in a particular way all the time
knows the price of all goods and buys the cheapest
Maelezo
A rational consumer is considered to be that person who makes rational consumption decisions. In other words, the consumer who makes consumption decision by portioning his limited resources (income) to buying commodities that will give maximum satisfaction.