JAMB - Commerce (2024 - No. 36)
Which of the following is NOT part of the marketing mix?
place
promotion
price
personnel
Förklaring
Personnel, which refers to the individuals or employees involved in the marketing and sales process, is not typically considered one of the elements of the marketing mix. While personnel play a crucial role in delivering the marketing message and providing customer service, they are not one of the core components of the marketing mix concept.
The marketing mix are: price, place, product and place which are also known as the 4P's of marketing.
The marketing mix are: price, place, product and place which are also known as the 4P's of marketing.