WAEC - Marketing (2016)
1
The term exchange in marketing means__________
Одговорити(B)
buying and selling of goods.
2
The system of retailing operation used by Supermarkets is_________
3
A pricing system that relies on customers location to charge different prices is___________
4
The term Marketing mix describes:
Одговорити(D)
a blend of elements to satisfy specific target markets.
5
The source of funds that a firm can use to address cash difficulties within one year is___________
6
A function or market union in the local market is to_________
Одговорити(B)
establish common market price.
7
Which of the following is not a factor that determines the price of a product?
8
Which of the following stages is not in the buyer's decision making process?
9
An example of specialty goods is_________
10
.A company that offers storage facility to a seller is__________
11
A marketing philosophy characterized by stronger focus on consumer, organization and ethical Concerns is_________
Одговорити(D)
Societal marketing concept
12
A document used when goods are sent through a common carrier is___________
13
A loss leader is a pricing system where goods are___________
14
The banning of cigarette advertisement in a country is___________
Одговорити(A)
An economic influence on marketing.
15
One way to express marketing concept is___________
16
Which of the following is not a function of a warehouse?
Одговорити(A)
Allowing pilfering of goods.
17
A market outlet where one single product line is sold is____________
18
A name. term, symbol or their combination that identifies the producer of a product is__________
19
Perishable products are better transported by_________
20
The offering of trial products either for free or at a nominal price to consumers is__________
21
In marketing research, data that is collected from the target market is_________
22
Which of the following is not a tool of sales promotion?
23
The reward for an entrepreneur is_____
24
The information obtained from a marketing plan is______
25
The closest channel member to the consumer is_________
26
A practice of overstating the feature of a product to lure buyers to a store is_________
27
A commercial building for the storage of goods is a____________
28
In marketing. demand means what the family___________
29
A store that sells a single product supplied and produced by one manufacturer is___________
30
A merchandiser is a person who is responsible for the___________
Одговорити(C)
Attractive display of products.
31
The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is___________
32
The stage in a product life circle where advertising is needed in most is_______________
33
The exchange of goods and services in international marketing is_____________
34
An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is_________
35
A feature of cash and carry wholesaler is that it___________
Одговорити(B)
Charges lower prices than other wholesalers.
