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WAEC - Marketing (2023)

1
A source of primary data for marketing research is
Answer
(B)
customer's feedback
2
The systematic process of obtaining and analyzing data to provide information for marketing decision making is
Answer
(D)
marketing research
3

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The inscription V-Cough on the product is an example of a

Answer
(B)
brand name
4

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The part represented by the letter Z is the

Answer
(C)
package
5
Which of the following pricing strategies is used by wholesalers of industrial goods?
Answer
(B)
Cost-plus pricing
6
Which of the following factors would influence a company's decision to change its production process?
Answer
(D)
Technological factor
7
The need for an item backed by the ability to pay by a consumer is
Answer
(C)
demand
8
A specialised facility used for the storage of fruits and vegetables is
Answer
(D)
barn
9
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ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

Which of the folloewing advertising media would be suitable for the company?
Answer
(A)
Radio
10
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ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

A benefit the company would derive from advertising the product is
Answer
(B)
increase in market share
11
The proces of bringing products to the attention of prospective customers is
Answer
(A)
promotion
12
The last stage in the buying decision process is the
Answer
(C)
post-purchase behaviour
13
Which of the following factors is not a price determinant?
Answer
(A)
Consumer's culture
14
An activity performed in a warehouse is
Answer
(B)
sorting and labelling
15
Which of the following items is an example of primary product?
Answer
(A)
Cotten
16
Iron ore is classified as
Answer
(B)
primary product
17
The factors that influence the performance of marketing activities of a firm is marketing
Answer
(A)
orientation
18
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BIK Ltd has developed a new health application for the public.

Which of the following means would be used by the company to make the service available to the target market?
Answer
(C)
Internet
19
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BIK Ltd has developed a new health application for the public.
Which of the following illustrations would be used to distribute the application?
Answer
(C)
Producer -------------> Consumer
20
Which of the following institutions is not a marketing intermediary?
Answer
(A)
Financial firms
21
An orientation that holds that a company's decision should include consumer satisfaction and community development is
Answer
(B)
societal marketing concept
22
A delivery note that accompanies goods to the buyer shows
Answer
(D)
quantity of goods bought
23
The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is
Answer
(D)
selling concept
24
A form of sales promotion that rewards customers for consistently purchasing a company;s product is
Answer
(C)
loyalty scheme
25
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OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

OJ Ltd is an example of
Answer
(A)
a reseller market
26
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OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

Ernest Super Market is classified as
Answer
(B)
a retailer
27
Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?
Answer
(C)
Competitive pricing
28
Air transport is preferred to other modes because it is
Answer
(A)
faster in transporting goods for long distance
29
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The yam sellers in Alesinloye trading area in Kano formed an organization.

What type of organization formed by the yam sellers is a
Answer
(C)
trade association
30

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The yam sellers in Alesinloye trading area in Kano formed an organization.

Which of the following functions would be performed by the organization?
Answer
(C)
Disseminating information to members
31

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The yam sellers in Alesinloye trading area in Kano formed an organization.

Which of the following reasons would have informed the formation of the association? To
Answer
(D)
protect the interest of members
32
A person who carries out point-of-sales promotion is
Answer
(A)
a merchandiser
33
An organizational factor that influences a manager's decision to but raw materials from a particular source is company's
Answer
(D)
image
34
Which of the following factors would not be considered by a cement manufacturing firm in the choice of transportation mode for its goods?
Answer
(C)
Quantity of the product
35
A product that is brought frequently on impulse at lower price is
Answer
(A)
convenience goods