WAEC - Marketing (2022)
1
Which of the following items is an example of industrial goods?
2
The first institution to introduce a degree programme in marketing in Nigeria is University of
3
Which of the following marketing terms is applied to a buyer that obtains a desired product by offering something in return?
4
A company's orientation that concentrates on mass distribution and low cost of it's products is a
5
Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?
6
A set of controllable variables that a firm uses to pursue it's objectives is
7
A feature of product as a maketing mix element is
8
Which marketing mix element is applicable when a firm provides parking space for it's customers?
9
In marketing, the term product refers to
10
Milk, sugar and bread bought by Amaka for her children's breakfast is an example of
11
Companies that purchase goods for further processing is an example of
12
Which of the following statements explains an organizational market
Answer(D)
Purchasing is done by trained personnel
13
At what stage in the buying process does a consumer consider product attributes of valuable brands?
14
The last stage in the consumer buying decision process is
15
The process of collecting and analyzing relevant information to solve a marketing problem is marketing
16
An information required for marketing planning is
Answer(C)
previous year's sales volume
17
The purpose of feedback from customers who use a company's product is to
Answer(B)
improve the quality of products
18
A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively.
What is the company's mark-up on cost?
19
A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively.
What is the retailer's profit per bag of rice if he incurs an additional cost of N500 on each bag of rice?
20
Which of the following activities is not a function of advertising? It
Answer(D)
encourages middlemen to stock a product desired
21
An example of a non-personal means of reaching the target audience by an identified sponsor is
22
A reason for granting quantity discount is to
23
Coupon is used as a sale promotional tool targeted at
24
The creation of awareness for product at the point of sale is
25
An example of merchandising activity is
Answer(B)
displaying product at the retail store
26
The channel member who does not take title to goods is the
27
Which of the following distribution channels would be used to sell tractors and cranes?
28
The document that shows the details of goods being transported is the
29
One of the reasons transportation is important is that it
Answer(C)
facilitates the distribution of goods
30
An example of a government warehouse is
31
Which of the following goods are kept in bonded warehouse?
32
A body that comprises sellers of onions in an area is an example of a
33
An example of market facilitator is
34
A method of engaging in international marketing with the lowest business risk is
35
A form of engaging in international marketing that involves the pooling of resources between local and foreign firms is
