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WAEC - Marketing (2021)

1
A short term tool used in boosting turnover is________
Answer
(A)
Sales promotion
2
The part of an advertising leaflet that introduces the message of the advertisement is _________
Answer
(B)
Headline
3
The amount of money charged for a _______
Answer
(B)
Price
4
An advertising media with the highest coverage area is ____________
Answer
(D)
Television
5
A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is_______
Answer
(B)
Haggling
6

The elements that make up marketing planning are_________

i. Situation analysis
ii. Market share
iii. Marketing objective
iv. Marketing strategy
v. Action programme

Answer
(B)
i, ii, iii, v, only
7
The process of collecting and analyzing information about the external marketing environment is________
Answer
(B)
Marketing research
8
Which of the following behaviors would satisfied customer exhibit? 
Answer
(C)
Talk favorably about the purchased products
9
Which of the following is not an example of institutional consumers?
Answer
(D)
Households
10
Which of the following sales promotional tool is used to encourage wholesalers and retailers?
Answer
(D)
Price discount
11
Which of the following consumer buying behaviors requires the least efforts?
Answer
(A)
Impulse buying
12
An example of nondurable goods is ________
Answer
(B)
Bread
13
E-marketing is also called ________
Answer
(D)
Internet business
14
A product that has undergone processing is_______
Answer
(D)
A secondary product
15
Which of the following items is a primary product?
Answer
(C)
Fresh tomatoes
16
The formation of a strategy to attain established marketing objectives is __________
Answer
(D)
Marketing planning
17
A reduction in general personal income which leads to a change in a company's pricing strategy is an element of the_______
Answer
(C)
Economic environment
18
Marketing activities carried out in more than one country is_____________
Answer
(A)
International marketing
19
Individual or films that enhance business activities but do not participate directly in the business are_______
Answer
(B)
Market facilitators
20
The body formed by sellers of a common product in a local market is an example of ________
Answer
(A)
Market union
21
The cheapest mode of transportating imported cars from America to Nigeria is by _______
Answer
(C)
Water
22
The middlemen that buys in bulk and sells in bit is ________
Answer
(C)
A wholesaler
23
Which of the following channels of distribution would a producer who wants to control its unit price use?
Answer
(A)
Producer / Consumer
24
An example of transportation document that is used or local trade is_______
Answer
(A)
Waybill
25
All individuals and units that buy goods for personal use constitute the_______
Answer
(B)
Consumer market
26
Which of the following activities is not a function of a merchandiser?
Answer
(B)
ldentifying potential new accounts
27
The differentiation of a firm's product from other competing goods is__________
Answer
(B)
Labelling
28
A disadvantages of warehousing is that it_____
Answer
(A)
Encourage hoarding of goods to create scarcity
29
An element of the external marketing environment is_____________
Answer
(D)
Economic indices
30
An element of the marketing mix is________
Answer
(B)
Place
31
Which of the following option is not a function of a warehouse?
Answer
(A)
To increase the price of goods
32
The willingness and ability to identify business opportunity, establish and operate it successfully is________
Answer
(C)
Entrepreneurship
33
An internal source of fund for an entrepreneur is__________
Answer
(D)
Retained earnings
34
An example of long-term source of fund for an entrepreneur is____________
Answer
(A)
Debenture
35
The idea that consumers will prefer goods and services that are available and affordable is_____________
Answer
(B)
Product concept