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WAEC - Marketing (2020)

1
Marketing is the ______
Answer
(B)
Buying, selling and distribution of goods and services
2
The process that leads to the exchange of value between two or more parties is _________
Answer
(A)
Transaction
3
A short-term incentive used to encourage the purchase of a product is_______
Answer
(C)
Sales promotion
4
The tools used by marketers to pursue their objectives in the market is marketing_______
Answer
(C)
Research
5
Activities or benefits offered for sale are_______
Answer
(B)
Value
6
A warehouse owned and operated by a company for its own is a_______
Answer
(B)
Private warehouse
7
The concept that influenced the manufacturing of a low-smoke emission vehicle is_______
Answer
(D)
Societal marketing concept
8
The aggregate of all conditions and events that affects marketing practice is marketing______
Answer
(C)
Environment
9
A celebrity who influences the buying decision of customers is categorized under______
Answer
(A)
Social group
10
A person who owns and bears the risks of a business is an______
Answer
(B)
Entrepreneur
11
A shift in the consumption pattern of consumers due to change in interest rate is categorized under_____
Answer
(C)
Economic environmental factors
12
Kano spare parts dealers association is an example of_____
Answer
(A)
Market union
13
An example of unsought goods is______
Answer
(C)
Fire extinguisher
14
Trade-in allowance is an example of_______ 
Answer
(D)
Customer sales promotion
15
The banning of tobacco advertisement in Nigeria is an influence from the_____
Answer
(C)
Social environment
16
The furniture purchased by a company for office use is an example of_____
Answer
(C)
Shopping product
17
The systematic design,collection,analysis and reporting of data for decision making is marketing_____
Answer
(D)
Research
18
Which of the following distribution channels is suitable for the sale of cosmetics?
Answer
(C)
Producer + Wholesaler + Retailer + Consumer
19
The form of non-personal communication whereby information about a company's product is transmitted and paid for through mass media is_____
Answer
(D)
Advertising
20
An activity in marketing research process is_____
Answer
(C)
Information gathering
21
The pricing strategy which involves the addition of a margin to the total amount spend on production by a company is_____
Answer
(B)
Cost-plus pricing
22
The original data collected for a study on consumer tastes and fashion by a company is_____
Answer
(D)
A primary data
23
Which of these factors is not a price determinant?
Answer
(C)
Standard of living
24
Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
Answer
(A)
Hacking
25
A document used in domestic transportation is____
Answer
(A)
Manifest
26
A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is______
Answer
(B)
Haggling
27
An advantage of road transportation over air transportation is that____
Answer
(A)
Fares are not fixed but negotiable
28
Which of these means of advertising is an electronic medium?
Answer
(B)
Television
29
A facility that would be used by a producer that wants to reduce fluctuations in product supply is_____
Answer
(A)
Wholesaling
30
The application of marketing activities beyond a country's national boundaries is_____
Answer
(D)
International marketing
31
The platform where buyers and sellers are brought together to assist in the transfer of goods and services is_____
Answer
(D)
Market
32
An arrangement whereby a company's name and trademark are used by a foreign company is____
Answer
(A)
Licensing
33
Branding in marketing means?
Answer
(B)
Giving unique name to a product
34
Which of the following factors is not considered while locating a market outlet?
Answer
(B)
Economic trends
35
The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is_____
Answer
(D)
Merchandising