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WAEC - Marketing (2019)

1
One of the following of a small retailer is to_____
Answer
(D)
Sell goods to the final consumers
2
An importance of transportation to a marketer is that it____
Answer
(D)
Reduces the distribution cost
3
Which of the following is a function of warehouse?
Answer
(A)
keeping and making goods available when required
4
One of the rules that guides international marketing is____
Answer
(A)
import restriction
5
A challenge of marketing financial products online is that it is prone to____
Answer
(D)
unsolicited mails
6
Which of the following entry modes in international marketing would be suitable for expensive projects?
Answer
(B)
Joint venture
7
function of packaging is to____
Answer
(C)
protect the product
8
The orientation that assumes that Consumers would only buy when persuaded with aggressive advertisement is_____
Answer
(A)
selling concept
9
An element in the marketing mix is____
Answer
(C)
product
10
Which of the following is an attribute of marketing concept? Consumers
Answer
(A)
are considered be always right
11
Merchandising is best suited for___
Answer
(A)
Consumer goods
12
Which channel of distribution would a producer of tomato paste in kano use to reach a target market in Asaba?
Answer
(D)
producer + Wholesaler + Retailer + Consumer
13
A disadvantage of warehousing is that it__
Answer
(C)
encourages hoarding of goods to create scarcity
14
Electronic marketing is made possible through network of____
Answer
(A)
computers
15
Which of the following modes of transportation ensures the supply of gas in all-weather conditions?
Answer
(B)
pipeline
16
A skill required by an entrepreneur for Successful bargaining is____
Answer
(A)
Interpersonal skill
17
Which of the following factors affects the location of a retail outlet?
Answer
(A)
government policy
18
The shop that offers a range of grocery items is a___
Answer
(A)
specialty store
19
The reward for an entrepreneur is___
Answer
(B)
profit
20
Which of the following marketing facilitators provide financial services?
Answer
(B)
Savings and loans companies
21
The systematic analysis of a problem with the aim of improving decision making on sales is marketing_________
Answer
(A)
Research
22
The pricing approach that is based on what rival companies are charging is_________
Answer
(C)
Competitors- oriented approach
23
Feedback obtained from marketing research on consumers' needs would be used to__________
Answer
(B)
Change product features
24
An importance of marketing research is that it___________
Answer
(A)
Reduces the risk involved in decision making
25
Which of the following activities is a function of marketing?
Answer
(C)
Facilitation of exchange
26
An individual or organization that enhances business activities but do not participate in the business is a____________
Answer
(D)
Facilitator
27
A market with many buyers compared to suppliers is an example of________
Answer
(C)
Consumer market
28
In the consumer buying-decision process, an influencing factor that includes age and occupation is____________
Answer
(A)
Personal factor
29
At what stage in the buying-decision process does a consumer collect information about a product?
Answer
(A)
Need recognition stage
30
An element in a company's economic environment is___________
Answer
(A)
Personal lifestyle
31
Which of the following factors is considered when determining the price of a product by a manufacturer?
Answer
(A)
Quality of the goods
32
An advertising medium that practically demonstrates the use of a product is the_____________
Answer
(A)
Television
33
A short-term incentive used to encourage consumers to buy a product is_____________
Answer
(C)
Sales promotion
34
Advertising aimed only at giving facts about a product is____________
Answer
(C)
Informative advertising
35
Which of the following food items is a primary product?
Answer
(B)
Fresh fish