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WAEC - Marketing (2018)

1
A merchandiser is the individual who is responsible for the________
Answer
(C)
availability of products at the right position in the retail store.
2
The task of promoting and delivering goods and services to meet consumers' satisfaction is________
Answer
(B)
marketing.
3
The emphasis of marketing concept is to put__________
Answer
(A)
consumers first.
4
Which of the following activities is performed in the warehouse?
Answer
(B)
Grading and sorting of goods
5
The component of product as a marketing mix element is_______
Answer
(D)
Publicity
6
An idea or event offered for sale is___________
Answer
(D)
Product
7
Toothpaste is an example of________
Answer
(A)
Convenience goods.
8
Which of these factors would facilitate the successful operation of a company in international market?
Answer
(C)
Provision of government subsidies to foreign investors
9
Which of the following activities ís not a function oF advertising? To__________
Answer
(A)
Remind potential customers.
10
The distribution channel suitable for the sale tractor is________
Answer
(D)
Manufacturer Æ agent Æ user
11
A factor to be considered irrespective of the choice of a mode of transporting goods is the________
Answer
(B)
Nature of the goods
12
A price reduction to reward dealers for participating in advertising and sales support programmes is a_________-
Answer
(C)
Promotional allowance.
13
A warehouse owned and controlled by an independent business company for general use by organizations is____________
Answer
(B)
Private warehouse.
14
Palm oil sellers association is an example of___________
Answer
(A)
Market union.
15
Goods used to produce and create wealth are___________
Answer
(C)
Industrial goods.
16
Which of these transportation modes is appropriate for transporting gas from Nigeria to Ghana?
Answer
(A)
Pipeline
17
An institution that enhances the distribution and sales of goods is a__________
Answer
(D)
Market facilitator
18
The basic human requirements are referred to as_______
Answer
(A)
Needs
19
In marketing, market is described as____________
Answer
(A)
An area where buyers and sellers interact.
20
A feature of organizational market is that___________-
Answer
(D)
Elastic demand can occur.
21
An activity or process undertaken by a company to acquire raw materials is______________-
Answer
(C)
Organizational buying behaviour.
22
In consumer behaviour, an individual's relatives Vould be considered as__________-
Answer
(A)
A personal influence.
23
Which element of the marketing mix is applicable when a company offers a 50 credit terms to its customers? 
Answer
(C)
Place
24
The activities that stimulate the purchase of a retail outlet is_____
Answer
(A)
Selling
25
An advantage of electronic marketing is that__________
Answer
(B)
Time restriction is non-existent
26
One of the stages in the marketing research process is________
Answer
(A)
Problem definition.
27
The source of fund for Mr. John who got his capital from the money he kept in bank is_____________
Answer
(A)
Personal savings
28
Which of the following factors is not a price determinant?
Answer
(C)
Product brand
29
An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is__________
Answer
(A)
Licensing.
30
A marketing philosophy which propagates the delivery of satisfaction to customers is_________
Answer
(A)
Product concept.
31
A company's programme of "buy one product and get one Fee" is an example of_____
Answer
(C)
Sales promotion.
32
A medium of advertising that has the advantage of mass audience is
Answer
(A)
Newspaper.
33
If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano, the pricing strategy adopted by the company is________
Answer
(D)
Geographic pricing
34
Which of these terms influences the buyer in a target market?
Answer
(A)
Marketing concept
35
Which of the following is not a factor influencing the choice of distribution channel?
Answer
(B)
Brand of the product