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WAEC - Marketing (2017)

1
A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is
Answer
(C)
licensing
2
The selling concept is practiced aggressively with
Answer
(D)
unsought goods
3
Which of the following is not a step of marketing research process?
Answer
(A)
Definition of the problem and objective
4
Products that are purchased for use in the production, of goods for resale are
Answer
(B)
industrial goods
5
How many groups of buyer make an industrial market?
Answer
(B)
Four
6
The reason label of product must contain ingredients and uses of the product is to
Answer
(D)
inform consumers
7
The first step in the marketing research process is
Answer
(C)
problem definition
8
A paid form of non-personal presentation and promotion of products is
Answer
(B)
advertising
9
The promotional method that involves delivering free products to pre-selected households is
Answer
(B)
home sampling
10
Promoting and offering of company's products and services for sale over the internet is electronic
Answer
(C)
marketing
11
An association of traders of food items is an example of
Answer
(B)
trade union
12
Speed is an important consideration in choosing a means of transportation where the goods are
Answer
(D)
perishable
13
One of the influencing factors in an organization buying behaviour is
Answer
(C)
company's policy
14
An orientation that assumes that consumers will prefer products that are widely available and inexpensive is
Answer
(C)
production concept
15
A private limited liability company can source funds through
Answer
(C)
loan from banks
16
Which of the following is not an economic influencing factor in international marketing?
Answer
(D)
political stability
17
Which of the following is not an activity carried out o in a warehouse?
Answer
(C)
Display of products
18
Which of the following factors would influence the type of channel of distribution to be used by a company?
Answer
(A)
Nature of products
19
The physical presentation of a product to attract buyers is
Answer
(A)
packaging
20
Which of the following advertising media is interactive?
Answer
(B)
internet
21
The systematic design, collection and analysis of data about problems relating to the marketing of goods and services is marketing
Answer
(C)
research
22
All activities involved in planning, designing and producing the container of a product is
Answer
(B)
packaging
23
The element of marketing mix that involves creating awareness for goods is
Answer
(D)
promotion
24
The market where goods are purchased for the purpose of selling it to consumers is
Answer
(B)
industrial market
25
A pricing method which involves negotiation between the seller and potential buyer in determining the price for a product is
Answer
(C)
haggling pricing
26
The combination of product, price, promotion place utilized by a marketer to address a target market is
Answer
(B)
marketing mix
27
The desire for specific products which are backed by the ability to pay is 
Answer
(D)
demand
28
Which of the following sales promotional tools is aimed at the middleman?
Answer
(B)
sampling
29
Place' as an element of the marketing mix can also be referred to as
Answer
(A)
distribution
30
Which of the following iS is required for electronic marketing operations?
Answer
(A)
internet connection
31
Which of the following terms is not an alternative name of middlemen?
Answer
(D)
merchandisers
32
A toothbrush attached to a toothpaste is an example of
Answer
(C)
loyalty scheme
33
The pricing method that consists of production cost and mark-up is
Answer
(C)
target pricing
34
The study of how individuals and organizations select and buy products to satisfy their needs is
Answer
(B)
consumer behaviour
35
The source of finance available to a young school leaver who wants to start a small retail outlet is
Answer
(D)
personal savings