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WAEC - Marketing (2016)

1
The term exchange in marketing means__________
Answer
(B)
buying and selling of goods.
2
The system of retailing operation used by Supermarkets is_________
Answer
(A)
self service.
3
A pricing system that relies on customers location to charge different prices is___________
Answer
(C)
geographical pricing.
4
The term Marketing mix describes:
Answer
(D)
a blend of elements to satisfy specific target markets.
5
The source of funds that a firm can use to address cash difficulties within one year is___________
Answer
(A)
overdraft.
6
A function or market union in the local market is to_________
Answer
(B)
establish common market price.
7
Which of the following is not a factor that determines the price of a product?
Answer
(B)
Customers ability to pay
8
Which of the following stages is not in the buyer's decision making process?
Answer
(B)
Brand identification
9
An example of specialty goods is_________
Answer
(B)
noodles.
10
.A company that offers storage facility to a seller is__________
Answer
(A)
Marketing intermediary.
11
A marketing philosophy characterized by stronger focus on consumer, organization and ethical Concerns is_________
Answer
(D)
Societal marketing concept
12
A document used when goods are sent through a common carrier is___________
Answer
(D)
Delivery note.
13
A loss leader is a pricing system where goods are___________
Answer
(B)
Overpriced
14
The banning of cigarette advertisement in a country is___________
Answer
(A)
An economic influence on marketing.
15
One way to express marketing concept is___________
Answer
(B)
Customer is the boss.
16
Which of the following is not a function of a warehouse?
Answer
(A)
Allowing pilfering of goods.
17
A market outlet where one single product line is sold is____________
Answer
(A)
mobile shops.
18
A name. term, symbol or their combination that identifies the producer of a product is__________
Answer
(C)
Brand
19
Perishable products are better transported by_________
Answer
(C)
Air.
20
The offering of trial products either for free or at a nominal price to consumers is__________
Answer
(C)
Bonus packs.
21
In marketing research, data that is collected from the target market is_________
Answer
(B)
Primary data.
22
Which of the following is not a tool of sales promotion?
Answer
(B)
Premium
23
The reward for an entrepreneur is_____
Answer
(B)
Profit
24
The information obtained from a marketing plan is______
Answer
(A)
Data
25
The closest channel member to the consumer is_________
Answer
(A)
Retailer.
26
A practice of overstating the feature of a product to lure buyers to a store is_________
Answer
(A)
Deceptive advertising.
27
A commercial building for the storage of goods is a____________
Answer
(C)
Warehouse.
28
In marketing. demand means what the family___________
Answer
(A)
Needs.
29
A store that sells a single product supplied and produced by one manufacturer is___________
Answer
(B)
Tied shop.
30
A merchandiser is a person who is responsible for the___________
Answer
(C)
Attractive display of products.
31
The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is___________
Answer
(C)
Need recognition stage.
32
The stage in a product life circle where advertising is needed in most is_______________
Answer
(D)
Introduction stage
33
The exchange of goods and services in international marketing is_____________
Answer
(B)
Foreign trade.
34
An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is_________
Answer
(D)
Strategic alliance
35
A feature of cash and carry wholesaler is that it___________
Answer
(B)
Charges lower prices than other wholesalers.