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WAEC - Marketing (2015)

1
The selling of goods in small units is normally performed by_________
Answer
(C)
Retailers.
2
A storage facility that uses advanced material handling system under the control of a central computer is___________
Answer
(B)
An automated warehouse.
3
The way in which a product is delivered to meet the customers need is_____________
Answer
(D)
Distribution activities.
4
The process of encouraging consumers to buy products at retail outlets is_________
Answer
(A)
Advertising.
5
Another term for e-marketing is__________
Answer
(B)
Internet marketing.
6
A document that accompanies goods in transit is a__________
Answer
(B)
Waybill.
7
Marketing concept means________
Answer
(C)
Satisfying customers needs and wants.
8
Meeting customer expectation regarding the quality a product is____________
Answer
(A)
Customer satisfaction.
9
Which of the following channels of distribution will be used by a company that wants to have control over its price?
Answer
(A)
Manufacturer - Consumer
10
Which of the following is not an element of the marketing mix?
Answer
(B)
Packaging
11
Competitive price in marketing is arrived at by__________
Answer
(C)
Setting price in relation to competitors' price.
12
Marketing is defined as_____________
Answer
(C)
Meeting customers need profitably.
13
A product by an organization for use in carrying out a business is_____________
Answer
(A)
An industrial product.
14
Which of the following cannot be used to identify a product?
Answer
(C)
Pricing policy
15
Convenience and specialty goods are classified as__________
Answer
(D)
Industrial goods.
16
An offer of free sample of goods is a form of___________
Answer
(D)
Sales promotion.
17
The process of dividing a market into homogenous groups of buyers is_____________
Answer
(C)
Segmentation.
18
Which of the following is not contained in a consignment note?
Answer
(C)
Cost of goods
19
A market that deals in soft drinks and cosmetics is a___________
Answer
(A)
Consumer market.
20
A policy where a manufacturer of a product contributes to a retailer's advertising cost of his product is_________
Answer
(B)
Promotional advertising.
21
A method of selling goods through the use of catalogue is_________
Answer
(B)
Mail order.
22
Premium goods are offered either free or at low cost to_________
Answer
(B)
Give incentive to buyers.
23
An unauthorized person who accesses other people's information on the internet is a ________
Answer
(C)
Web hacker
24
The environmental factor that focuses on governmental action on the minimum wage is___________
Answer
(A)
Economic.
25
Business risks in foreign market is higher in__________
Answer
(D)
Direct investment.
26
The information that can be accessed quickly and cheaply by the marketing manager is_______
Answer
(D)
Internal database.
27
The environmental factor that comprises of inflation, employment income level and interest rate is described as____________
Answer
(B)
Economic.
28
The stage in buyers decision process at which customer satisfaction occurs is____________
Answer
(A)
Need recognition.
29
A reason for granting cash discount is to___________
Answer
(B)
Encourage prompt payment.
30
Which of the following is a source of fund that a limited liability company will not pay back?
Answer
(B)
Ordinary shares
31
Which of the following is not a stage in product development?
Answer
(C)
Product differentiation.
32
A company that offers storage facility to a seller is___________
Answer
(B)
A market facilitator.
33
A need that is sufficiently pressing to direct a consumer to seek satisfaction is____________
Answer
(C)
Want
34
A warehouse where dutiable goods are kept is a________
Answer
(C)
Bonded warehouse.
35
A bank loan obtained by Chief lbrahim to start a business is an example of ____________
Answer
(B)
Personal source of fund.