WAEC - Commerce (2015 - No. 19)
which of the following is a function of the retailer to the wholesaler
providing after sales services
providing information on market trends
sales of variety of goods
sales of goods in smaller quantities
Explanation
The retailers are the direct point of contact or communication with the customers; hence they gather information regarding the changing tastes and preferences of the consumers, pass on the customer feedback to the manufacturers for continuous improvement in service delivery.
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