JAMB - Commerce (2025 - No. 12)
Small scale retailer continue to survive inspite of serious competition from large scale retailers because they
do not separate business money from personal money
buy from many manufacturers
Maintain personal relationship with customers
Stock only one line of goods in their stalls
Explanation
Small scale retailers often survive in the face of competition from large scale retailers due to their ability to maintain personal
relationships with customers. This can lead to customer loyalty and repeat business. Large scale retailers often cannot provide the
same level of personal service due to their size.
relationships with customers. This can lead to customer loyalty and repeat business. Large scale retailers often cannot provide the
same level of personal service due to their size.
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