JAMB - Commerce (2024 - No. 48)

Which type of advertisement induces consumer to purchase the goods he does not need?
Specific
Informative
Persuasive
Descriptive

Explanation

Persuasive advertisements are designed to influence consumer behavior and persuade individuals to make a purchase. They often employ various techniques, such as emotional appeals, attractive visuals, catchy slogans, endorsements, and exaggerated claims, to create a desire for a product or service. In some cases, persuasive advertisements may convince consumers to buy goods they do not necessarily need or had not considered before.

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