JAMB - Commerce (2024 - No. 44)

Which of the following advertising media preselects its readership through the nature of its content?
Magazine
Billboard
Hand bill
Newspaper

Explanation

Magazines are a form of advertising media that preselects its readership through the nature of its content. Magazines typically cater to specific interests, hobbies, industries, or demographics. They offer specialized content that attracts a particular target audience. Advertisers often choose to place their ads in magazines that align with their target market t ensure their message reaches the desired audience. By selecting magazines with content relevant to their products or services, advertisers can effectively reach a preselected readership likely to have an interest in their offerings.

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