JAMB - Commerce (2010 - No. 37)

The best pricing strategy for a company that produces warm clothing is?
target return pricing
bid pricing
variable pricing
product line pricing

Explanation

product line pricing, is a marketing process wherein products or services within a specific group are set at different price points.

Wherever quality is a variable, product line pricing can be effective. Clothing is a great example: an outlet is likely to have product lines based on the material and tailoring quality of different items of clothing.

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