JAMB - Commerce (2025 - No. 50)
The process of making goods attractive and easy to handle is
labelling
branding
packaging
merchandising
Wyjaśnienie
The process of making goods attractive and easy to handle is referred to as packaging. Packaging involves enclosing or protecting
products for distribution, storage, sale, and use. It also refers to the process of designing and producing the container or wrapper
for a product. It plays a key role in a product's marketing mix and can influence consumers' buying decisions.
products for distribution, storage, sale, and use. It also refers to the process of designing and producing the container or wrapper
for a product. It plays a key role in a product's marketing mix and can influence consumers' buying decisions.