WAEC - Marketing (2023 - No. 33)

An organizational factor that influences a manager's decision to buy raw materials from a particular source is the company's image. The image of a company refers to its reputation, brand perception, and how it is viewed by customers, suppliers, and the general public. A positive company image can be a significant factor in supplier selection decisions as managers may prefer to associate their organization with reputable and reliable suppliers. A strong company image can contribute to building trust, credibility, and perceived quality, which are important considerations when choosing suppliers for raw materials.