JAMB - Commerce (2014 - No. 38)
A business that focuses attention on the quality of the goods produced by precisely knowing what the consumers desire is said to be operation the
product mix
promotion mix
marketing concept
product orientation.
Paskaidrojums
The marketing concept is the belief that companies must assess the needs of their consumers first and foremost. Based on those needs, companies can make decisions in order to satisfy their consumers' needs, better than their competition.