WAEC - Marketing (2023 - No. 18)
Use of the following information to answer this question
BIK Ltd has developed a new health application for the public.
Which of the following means would be used by the company to make the service available to the target market?
BIK Ltd has developed a new health application for the public.
Which of the following means would be used by the company to make the service available to the target market?
Mail order business
Direct marketing
Internet
Merchandising
설명
The means that would be used by BIK Ltd to make the health application available to the target market is the Internet. The Internet is a widely used platform for the distribution of digital services, including applications. By making the health application available on the Internet, BIK Ltd can reach a broad audience and make the service easily accessible to the target market. Users can download the application from app stores or the company's website, allowing them to access and use the health application on their devices. The Internet provides a convenient and efficient channel for distributing digital products and services like applications.