WAEC - Marketing (2018)
1
A merchandiser is the individual who is responsible for the________
답변(C)
availability of products at the right position in the retail store.
2
The task of promoting and delivering goods and services to meet consumers' satisfaction is________
3
The emphasis of marketing concept is to put__________
4
Which of the following activities is performed in the warehouse?
답변(B)
Grading and sorting of goods
5
The component of product as a marketing mix element is_______
6
An idea or event offered for sale is___________
7
Toothpaste is an example of________
8
Which of these factors would facilitate the successful operation of a company in international market?
답변(C)
Provision of government subsidies to foreign investors
9
Which of the following activities ís not a function oF advertising? To__________
답변(A)
Remind potential customers.
10
The distribution channel suitable for the sale tractor is________
답변(D)
Manufacturer Æ agent Æ user
11
A factor to be considered irrespective of the choice of a mode of transporting goods is the________
12
A price reduction to reward dealers for participating in advertising and sales support programmes is a_________-
13
A warehouse owned and controlled by an independent business company for general use by organizations is____________
14
Palm oil sellers association is an example of___________
15
Goods used to produce and create wealth are___________
16
Which of these transportation modes is appropriate for transporting gas from Nigeria to Ghana?
17
An institution that enhances the distribution and sales of goods is a__________
18
The basic human requirements are referred to as_______
19
In marketing, market is described as____________
답변(A)
An area where buyers and sellers interact.
20
A feature of organizational market is that___________-
답변(D)
Elastic demand can occur.
21
An activity or process undertaken by a company to acquire raw materials is______________-
답변(C)
Organizational buying behaviour.
22
In consumer behaviour, an individual's relatives Vould be considered as__________-
23
Which element of the marketing mix is applicable when a company offers a 50 credit terms to its customers?
24
The activities that stimulate the purchase of a retail outlet is_____
25
An advantage of electronic marketing is that__________
답변(B)
Time restriction is non-existent
26
One of the stages in the marketing research process is________
27
The source of fund for Mr. John who got his capital from the money he kept in bank is_____________
28
Which of the following factors is not a price determinant?
29
An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is__________
30
A marketing philosophy which propagates the delivery of satisfaction to customers is_________
31
A company's programme of "buy one product and get one Fee" is an example of_____
32
A medium of advertising that has the advantage of mass audience is
33
If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano, the pricing strategy adopted by the company is________
34
Which of these terms influences the buyer in a target market?
35
Which of the following is not a factor influencing the choice of distribution channel?
