JAMB - Commerce (2014 - No. 37)
Marketing differs from selling in that,the latter only creates
possession utility
marginal utility
form utility
place utility
स्पष्टीकरण
Selling is an action which converts the product into cash, (possession of the product) but marketing is the process of meeting and satisfying the customer needs. Marketing consists of all those activities that are associated with product planning, pricing, promoting and distributing the product or service