JAMB - Commerce (2010 - No. 37)
The best pricing strategy for a company that produces warm clothing is?
target return pricing
bid pricing
variable pricing
product line pricing
स्पष्टीकरण
product line pricing, is a marketing process wherein products or services within a specific group are set at different price points.
Wherever quality is a variable, product line pricing can be effective. Clothing is a great example: an outlet is likely to have product lines based on the material and tailoring quality of different items of clothing.