WAEC - Commerce (2023 - No. 15)
The means by which a firm obtains information before introducing new products is
market segmentation
advertising
promotion
market research
הֶסבֵּר
Market research is the study of consumers' demand by a firm in order to assist it in expanding its output and the marketing of its product. It is the systematic and objective search for and the analysis of information to guide managers in production and marketing.