JAMB - Commerce (2015 - No. 18)
The effective and efficient delivery of the desired satisfaction by a firm is said to be the practice of
Product concept
Marketing concept
Distribution concept
Price concept
הֶסבֵּר
The marketing concept is the belief that companies must assess the needs of their consumers first and foremost. Based on those needs, companies can make decisions in order to satisfy their consumers' needs, better than their competition.