WAEC - Government (2021 - No. 6)
What does the mass media rely on to gauge public opinion?
Influential citizens
propaganda and interviews
polls and survey
Rumors and gossip
Explication
Polls and surveys are structured methods used by the mass media to collect data on public opinion. This allows for a quantifiable assessment of how the public feels about various issues. Influential citizens, propaganda, interviews, rumours and gossip are not objective or reliable means of gauging the opinion of the public.