WAEC - Commerce (2021 - No. 40)
The saying that the 'consumer is always right' describes the doctrine of
caveat emptor
consumer sovereignty
consumer protection
proximate cause
Explication
The ''customer is always right'' slogan means that the needs and desires of the customer are always paramount and this can be attributed to the principle of consumer sovereignty, which opines that the desires and needs of consumers control the output of producers.