JAMB - Commerce (2025 - No. 75)
The saying that the 'consumer is always right' describes the doctrine of
consumer protection
proximate cause
consumer sovereignty
caveat emptor
Explication
The saying that the 'consumer is always right' describes the doctrine of consumer sovereignty. This doctrine suggests that
consumers dictate what goods and services are produced in the market based on their demands. Therefore, businesses must cater
to these demands to be successful.
consumers dictate what goods and services are produced in the market based on their demands. Therefore, businesses must cater
to these demands to be successful.