JAMB - Commerce (2023 - No. 50)
Which of the following is an item in the marketing mix?
market
consumer
demand
promotion
Explication
The marketing mix, also known as the 4Ps of marketing, includes Product, Price, Place, and Promotion. Therefore, 'promotion' is an item in the marketing mix. The other options, demand, market, and consumer, are not part of the marketing mix but are factors that influence marketing strategies.