JAMB - Commerce (2007 - No. 9)

The controllable variables that a firm uses to achieve its marketing objectives are called?

marketing principles

marketing mix

marketing concepts

marketing functions

Explanation

The marketing mix is the combination of the four controllable variables–product, place, promotion, and price (the four Ps)–people are sometimes added (but that's within HR).

JAMB - Commerce (2007 - No. 9)

Explanation

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