WAEC - Marketing (2023 - No. 32)

A person who carries out point-of-sales promotion is a merchandiser. A merchandiser is responsible for promoting and marketing products at the point of sale, typically within a retail environment. They work closely with retailers to ensure that products are displayed effectively, attractively, and prominently to maximize sales. Merchandisers may set up product displays, arrange product placements, create eye-catching signage, provide product information to customers, and implement promotional activities to drive sales at the point of sale. Their role is to enhance the visibility and appeal of products to encourage customers to make purchases.