WAEC - Commerce (2023 - No. 23)
The use of brand names and trademarks is to
control the supply of goods
prevent imitation by competitors
stabilize the prices of goods
make after-sale service possible
Εξήγηση
Brand names and trademarks allow companies to establish and control their brand identity and reputation. By creating a distinct brand name or trademark, a company can differentiate its products or services from competitors, ensuring that customers can identify and choose their offerings.