WAEC - Marketing (2015)
1
The selling of goods in small units is normally performed by_________
2
A storage facility that uses advanced material handling system under the control of a central computer is___________
3
The way in which a product is delivered to meet the customers need is_____________
4
The process of encouraging consumers to buy products at retail outlets is_________
5
Another term for e-marketing is__________
6
A document that accompanies goods in transit is a__________
7
Marketing concept means________
Antwort(C)
Satisfying customers needs and wants.
8
Meeting customer expectation regarding the quality a product is____________
9
Which of the following channels of distribution will be used by a company that wants to have control over its price?
10
Which of the following is not an element of the marketing mix?
11
Competitive price in marketing is arrived at by__________
Antwort(C)
Setting price in relation to competitors' price.
12
Marketing is defined as_____________
Antwort(C)
Meeting customers need profitably.
13
A product by an organization for use in carrying out a business is_____________
14
Which of the following cannot be used to identify a product?
15
Convenience and specialty goods are classified as__________
16
An offer of free sample of goods is a form of___________
17
The process of dividing a market into homogenous groups of buyers is_____________
18
Which of the following is not contained in a consignment note?
19
A market that deals in soft drinks and cosmetics is a___________
20
A policy where a manufacturer of a product contributes to a retailer's advertising cost of his product is_________
21
A method of selling goods through the use of catalogue is_________
22
Premium goods are offered either free or at low cost to_________
Antwort(B)
Give incentive to buyers.
23
An unauthorized person who accesses other people's information on the internet is a ________
24
The environmental factor that focuses on governmental action on the minimum wage is___________
25
Business risks in foreign market is higher in__________
26
The information that can be accessed quickly and cheaply by the marketing manager is_______
27
The environmental factor that comprises of inflation, employment income level and interest rate is described as____________
28
The stage in buyers decision process at which customer satisfaction occurs is____________
29
A reason for granting cash discount is to___________
Antwort(B)
Encourage prompt payment.
30
Which of the following is a source of fund that a limited liability company will not pay back?
31
Which of the following is not a stage in product development?
32
A company that offers storage facility to a seller is___________
33
A need that is sufficiently pressing to direct a consumer to seek satisfaction is____________
34
A warehouse where dutiable goods are kept is a________
35
A bank loan obtained by Chief lbrahim to start a business is an example of ____________
