JAMB - Commerce (2020 - No. 21)
One of the merits of television as a medium of advertising is that it
is prone to censorship
is relatively cheap
has more network coverage
has more sensory stimulation
Erläuterung
One of the advantages of television advertising is that it is more effective as viewers can always see a visual representation of the advertised product thereby making it easy for them to make a purchase decision, The image of the advertised product easily sticks to their memory