JAMB - Commerce (2020 - No. 11)
The difference between personal selling and sales promotion is that while sales promotion includes free gifts and samples. personal selling involves
face-to-face communication with customers
distributing instructional posters
premium programming for Customers
publishing promotional hooklets
Erläuterung
Personal selling involves face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product