WAEC - Marketing (2023 - No. 9)
Use the following information to answer this question
ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.
Which of the folloewing advertising media would be suitable for the company?
ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.
Which of the folloewing advertising media would be suitable for the company?
Radio
magazine
Newspaper
Television
Forklaring
Based on the information provided, a suitable advertising medium for ABC Foods, which is searching for a lower-cost option to advertise its products, would be radio. Radio advertising can be a cost-effective option compared to television, newspaper, or magazine advertising, as it generally requires lower production costs and offers more affordable airtime rates. Radio advertisements can reach a wide audience, especially during peak listening times, and are often used to target specific demographics or geographic areas. Considering the objective of lowering advertising costs, radio advertising can be a suitable choice for ABC Foods to promote its products effectively within a budget.